Profile avatar
Vishnu

Digital Product Designer

Back to Home

JMT Prime: No-Code Innovation in Premium Travel Experiences

JMT Prime

Project Overview

  • Client: JoinMyTrip (Germany-based startup)
  • Role: Chief Product Officer
  • Timeline: Completed in 2022
  • Impact: 11 out of 31 luxury trips sold out within the first month
  • Approach: One-man army for Design and Development

The Challenge

JoinMyTrip faced an emerging opportunity: a growing number of influencers and travel enthusiasts were hosting trips on the platform, yet these users couldn't generate sufficient income to make trip hosting financially sustainable. We identified a potential solution by creating a premium subcategory platform that would allow travelers (TripMates) to pay a premium to join trips led by their favorite travel influencers.

This approach required:

  • Developing a separate platform quickly with limited resources
  • Creating a system that would appeal to both influencers and premium travelers
  • Differentiating this offering from the main platform while maintaining brand consistency

Project Goals

  1. Rapid No-Code Implementation: Develop a swift, no-code solution to expedite the creation of the subcategory platform, ensuring we could test our product hypothesis quickly and efficiently.
  2. Simplified Trip and Booking Management: Design an intuitive system for managing trips and bookings, enabling seamless operations for both users and administrators to enhance the overall user experience.
  3. Distinctive Interface Overhaul: Craft a completely new interface that would distinguish the subcategory platform while maintaining coherence with JoinMyTrip's core branding elements.

Design Solutions

1. No-Code Platform Development

I leveraged no-code tools to rapidly build a fully functional platform:

  • Used Webflow as the primary development environment
  • Implemented Stripe for secure payment processing
  • Integrated Airtable for flexible content management
  • Created automated workflows using Zapier to connect systems
  • Developed the entire platform in just 3 weeks without traditional coding

2. Premium User Experience

I designed a premium experience that justified higher price points:

  • Created immersive trip storytelling with rich media integration
  • Developed detailed influencer profiles highlighting their expertise
  • Implemented high-quality imagery and refined typography
  • Designed a streamlined booking process with minimal friction
  • Added personalized elements throughout the user journey

3. Operational Efficiency

I built systems to ensure smooth operations with minimal overhead:

  • Created automated booking confirmation and communication flows
  • Developed a dashboard for influencers to manage their trips
  • Implemented inventory management to prevent overbooking
  • Built reporting tools to track performance metrics
  • Designed self-service options for common customer needs

Results & Impact

The no-code approach delivered exceptional results:

  • 11 out of 31 luxury trips sold out within the first month of launch
  • 10x higher conversion rates compared to the main platform
  • Significant increase in average booking value
  • New revenue stream established with minimal development investment
  • Attracted premium influencers to the JoinMyTrip ecosystem
  • Validated the product hypothesis with real market performance

Skills & Tools

WebflowNo-Code DevelopmentAirtableStripeZapierUX DesignPremium Branding