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Vishnu

Digital Product Designer

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Joynt: Revolutionizing Hospitality Staffing

Joynt

Project Overview

  • Client: Joynt
  • Role: Digital Product Designer
  • Timeline: 2019
  • Impact: Platform reached 100 million messages per month

The Challenge

In 2019, Joynt launched with a clear vision: to create a platform empowering micro-creators (those with 1,000 true fans) to build and monetize their online communities. The challenge was designing an intuitive platform that would give creators actionable insights about their audience while protecting user privacy.

The project required:

  • Creating a prototype for real-world testing with approximately 100 creators and their fans
  • Developing a solution that balanced community engagement with monetization features
  • Designing interactions that prioritized meaningful connections over superficial metrics

Project Goals

  1. Chat-Based Community: Foster engagement through chat-based interactions, building a connected community experience that supports deeper relationships between creators and fans.
  2. Simplified Creation and Management: Streamline content creation and management processes to provide an effortless user experience for creators with varying levels of technical expertise.
  3. Smooth Payment Integration: Implement frictionless payment walls for seamless monetization, enhancing the user experience while providing creators with reliable income streams.
Joynt Mobile Screens

Design Solutions

1. Dual Structure for Engagement

I designed a two-tiered approach to community building:

  • Clubs: Free community spaces focused on relationship building and casual engagement
  • Boards: Premium content areas where creators could share and monetize their work
  • This structure created a natural progression from casual engagement to deeper investment
  • Implemented conversation-first design that prioritized dialogue over content consumption
  • Removed vanity metrics (like counts, follower numbers) to focus on quality interactions

2. Creator-Centric Tools

I developed tools specifically designed for micro-creators:

  • Simplified content publishing workflows requiring minimal technical knowledge
  • Integrated media management system supporting various content types
  • Community management tools for moderating discussions and engaging with fans
  • Analytics dashboard focused on meaningful engagement rather than vanity metrics
  • Scheduling capabilities for content planning and consistent community engagement

3. Monetization Framework

I designed a flexible monetization system that empowered creators:

  • Seamless payment integration for premium content access
  • Tiered membership options with different access levels
  • Direct tipping functionality for spontaneous support
  • Transparent earnings dashboard for creators
  • Frictionless payment experiences for fans supporting their favorite creators

Results & Impact

The platform achieved significant success in fostering meaningful creator-fan relationships:

  • Reached 100 million messages per month, demonstrating high engagement levels
  • Creators reported deeper, more meaningful relationships with their audiences
  • Several creators successfully monetized their communities, validating the "1,000 true fans" theory
  • The platform attracted investment from top accelerators
  • Success stories included bands debuting new music, authors sharing exclusive content, and experts building knowledge communities
Joynt Team

Skills & Tools

UX/UI DesignProduct StrategyCommunity BuildingMonetization StrategyMobile Design