Kollektif: Crafting Digital Presence for a Copenhagen Talent Agency
Project Overview
- Client: Kollektif (Copenhagen-based talent agency)
- Role: Digital Product Designer
- Timeline: Completed in 5 weeks
- Impact: Recruitment of 24+ talents and multiple brand partnerships within one month of launch
The Challenge
In the competitive landscape of talent management, digital presence isn't merely an asset—it's the cornerstone of credibility. When Kimie, an experienced campaign and talent manager with an impressive portfolio including Chanel and Visit Dubai, embarked on establishing her Copenhagen-based talent agency, she faced a fundamental challenge: potential talents and brand partners required tangible evidence of her agency's existence beyond just a name and registered domain.
The absence of a cohesive brand identity and digital presence created significant barriers:
- Difficulty recruiting talent without portfolio showcase capabilities
- Limited ability to demonstrate agency credibility to potential brand partners
- No digital infrastructure to facilitate talent discovery and booking processes
- Brand positioning undefined in a competitive market
Project Goals
- Establish Brand Identity: Develop a distinctive and professional brand identity that would position Kollektif in the premium talent representation space.
- Create Functional Digital Ecosystem: Build a website with robust CMS capabilities that would showcase talent, facilitate partner connections, and enable independent content management.
- Enable Rapid Market Entry: Deliver a complete solution within a compressed timeframe to enable Kollektif's immediate market participation.
- Design for Business Growth: Create flexible systems that could scale with the agency's expansion and evolving business needs.
Design Solutions
1. Brand Identity Formation
Starting with a blank canvas, I designed a complete brand ecosystem for Kollektif:
- Created a distinctive logomark that encapsulated the agency's ethos
- Developed a thoughtfully curated color palette positioning the brand in the premium talent space
- Selected typography that balanced contemporary appeal with timeless readability
- Designed consistent visual elements for cohesive brand expression
2. Website Architecture & Experience Design
Moving beyond mere aesthetics, I crafted a website experience that would:
- Showcase talent portfolios in a manner highlighting their unique attributes
- Create intuitive pathways for brand partners to discover suitable talent
- Reflect the sophistication of Kollektif's positioning while maintaining accessibility
- Facilitate seamless content management for the agency team
3. Technical Implementation
The technical execution required balancing visual impact with functional sustainability:
- Developed the entire website using Framer, leveraging its capabilities for seamless interactions
- Implemented comprehensive CMS integration empowering Kollektif to manage content independently
- Created customized templates for talent profiles maintaining brand consistency while highlighting individual attributes
- Ensured mobile responsiveness and performance optimization
Results & Impact
The impact of the brand and website development exceeded initial expectations:
- Successful onboarding of 24+ talents within just one month of launch—validating the digital presence as a legitimate recruitment tool
- Several brand partnerships secured shortly after launch, demonstrating the website's effectiveness as a business development platform
- Entire project—from initial concepts to live implementation—completed in just 5 weeks, providing Kollektif with rapid market entry
- Agency positioned as a contemporary, premium talent representation service in the Copenhagen market
- Client gained complete content management independence, allowing business growth without ongoing design support